[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Header Section” _builder_version=”3.22″ background_color=”#000000″ custom_padding=”|||” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_fullwidth_header title=”data protection” text_orientation=”center” background_overlay_color=”rgba(0,0,0,0.4)” content_max_width_last_edited=”off|desktop” admin_label=”Contents” _builder_version=”4.7.7″ title_font=”Oswald|||on|” title_text_align=”center” title_text_color=”#c09b47″ title_font_size=”80px” title_letter_spacing=”0.05em” title_line_height=”1.5em” subhead_font=”Nunito|600|||||||” subhead_font_size=”20px” subhead_line_height=”1.9em” background_color=”rgba(255, 255, 255, 0)” background_image=”https:\/\/suwine.at\/wp-content\/uploads\/2020\/12\/Titelbild-Academy-iStock-karelnoppe.jpg” parallax=”on” parallax_method=”on” custom_button_one=”on” button_one_text_size=”15px” button_one_bg_color=”#dca57d” button_one_border_width=”10px” button_one_border_color=”#dca57d” button_one_border_radius=”0px” button_one_letter_spacing=”3px” button_one_font=”Oswald|||on|” button_one_use_icon=”off” custom_margin=”|||” custom_padding=”5%||5%||true|” animation_style=”fade” animation_starting_opacity=”50%” animation_speed_curve=”ease-in” title_font_size_tablet=”60px” title_font_size_phone=”40px” title_font_size_last_edited=”on|phone” button_one_border_color_hover=”#c99872″ button_one_border_radius_hover=”0px” button_one_letter_spacing_hover=”3px” button_one_bg_color_hover=”#c99872″ global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”on” button_one_border_color__hover=”#c99872″ button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”on” button_one_border_radius__hover=”0px” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”3px” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”on” button_one_bg_color__hover=”#c99872″ button_two_bg_color__hover_enabled=”off”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.7.7″ _module_preset=”default” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.7.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.7.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
We have written this data protection declaration (version 22.12.2020-211138484) in order to explain to you in accordance with the provisions of the General Data Protection Regulation (EU) 2016\/679<\/a> what information we collect, how we use data and what decision-making options you have as a visitor to this website .<\/p>\n Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible when creating them.<\/p>\n When you visit websites today, certain information is automatically created and stored, including on this website.<\/p>\n If you visit our website as you are right now, our web server (computer on which this website is stored) automatically saves data such as<\/p>\n in files (web server log files).<\/p>\n As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but cannot rule out that this data will be viewed in the event of illegal behavior.<\/p>\n Our website uses HTTP cookies to store user-specific data. Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.<\/p>\n One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, which is basically the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.<\/p>\n Cookies store certain user data from you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers each cookie has its own file, in others such as Firefox all cookies are stored in a single file.<\/p>\n There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, since each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information on your PC.<\/p>\n For example, cookie data can look like this:<\/p>\n Name:<\/strong> _ga A browser should be able to support these minimum sizes:<\/p>\n The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.<\/p>\n There are 4 types of cookies:<\/p>\n Essential cookies<\/strong> Functional cookies<\/strong> Targeting cookies<\/strong> advertising cookies<\/strong> Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course this decision is also stored in a cookie.<\/p>\n You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting, deactivating or only partially allowing cookies. For example, you can block third-party cookies but allow all other cookies.<\/p>\n If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:<\/p>\n Chrome: Delete, enable and manage cookies in Chrome<\/a><\/p>\n Safari: Managing Cookies and Website Data with Safari<\/a><\/p>\n Firefox: Clear cookies to remove data websites have placed on your computer<\/a><\/p>\n Internet Explorer: Delete and manage cookies<\/a><\/p>\n Microsoft Edge: Deleting and managing cookies<\/a><\/p>\n If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow the cookie or not. The procedure differs depending on the browser. It is best to search for the instructions in Google with the search term \u201cDelete cookies Chrome\u201d or \u201cDeactivate cookies Chrome\u201d in the case of a Chrome browser.<\/p>\n The so-called \u201cCookie Guidelines\u201d have been in place since 2009. It states that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in \u00a7 96 para. 3 of the Telecommunications Act (TKG).<\/p>\n If you want to know more about cookies and don’t shy away from technical documentation, we recommend https:\/\/tools.ietf.org\/html\/rfc6265<\/a> , the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.<\/p>\n Personal data that you transmit to us electronically on this website, such as name, e-mail address, address or other personal information when submitting a form or comments in the blog, will be stored by us together with the time and the IP Address used only for the purpose stated, kept safe and not passed on to third parties.<\/p>\n We therefore only use your personal data to communicate with those visitors who expressly request contact and to process the services and products offered on this website. We do not pass on your personal data without your consent, but we cannot rule out that this data will be viewed in the event of illegal behavior.<\/p>\n If you send us personal data by e-mail – thus outside of this website – we cannot guarantee a secure transmission and the protection of your data. We recommend that you never send confidential data unencrypted by e-mail.<\/p>\n According to the provisions of the GDPR and the Austrian Data Protection Act (DSG)<\/a> , you have the following rights:<\/p>\n If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can complain to the supervisory authority, which is the data protection authority in Austria, whose website you can access at https:\/\/www. dsb.gv.at\/<\/a> .<\/p>\n In the following data protection declaration we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot draw any conclusions about your person from your behavior on this website.<\/p>\n You can find out more about the possibilities of objecting to this evaluation of visit data in the following data protection declaration.<\/p>\n We use https to transmit data tap-proof on the Internet (data protection through technology design Article 25 paragraph 1 DSGVO<\/a> ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this protection of data transmission by the small lock symbol in the top left corner of the browser and the use of the https scheme (instead of http) as part of our Internet address.<\/p>\n We use Google Maps from Google Inc. on our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Maps we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on the Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.<\/p>\n Google Maps is an Internet map service from Google. With Google Maps, you can find the exact location of a city, attraction, lodging or business online using a PC, tablet or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth’s surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.<\/p>\n All of our efforts on this site aim to offer you a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we have our company headquarters. The route description always shows you the best or fastest way to us. You can get directions for routes by car, public transport, on foot or by bike. For us, providing Google Maps is part of our customer service.<\/p>\n In order for Google Maps to be able to fully offer its service, the company must collect and store data from you. This includes, among other things, the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address entered will also be saved. However, this data storage happens on the Google Maps website. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising.<\/p>\n The following cookie is set in your browser due to the integration of Google Maps:<\/p>\n Name:<\/strong> NID Note:<\/strong> We cannot guarantee the completeness of the stored data. Changes can never be ruled out, especially when using cookies. In order to identify the cookie NID, a separate test page was created, where only Google Maps was integrated.<\/p>\n The Google servers are located in data centers around the world. However, most of the servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https:\/\/www.google.com\/about\/datacenters\/inside\/locations\/?hl=de<\/a><\/p>\n Google distributes the data on different data carriers. As a result, the data can be called up more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will almost certainly remain protected.<\/p>\n Google stores some data for a fixed period of time. For other data, Google only offers the option of manually deleting it. Furthermore, the company also anonymizes information (such as advertising data) in server logs by removing part of the IP address and cookie information according to 9 and 18 months.<\/p>\n With the automatic deletion of location and activity data introduced in 2019, information on location determination and web\/app activity is stored for either 3 or 18 months \u2013 depending on your decision \u2013 and then deleted. You can also manually delete this data from the history at any time via the Google account. If you want to completely prevent your location tracking, you need to pause the “Web and app activity” section in the Google account. Click “Data and Personalization” and then click the “Activity Settings” option. Here you can switch the activities on or off.<\/p>\n You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a little differently. The following instructions show how to manage cookies in your browser:<\/p>\n Chrome: Delete, enable and manage cookies in Chrome<\/a><\/p>\n Safari: Managing Cookies and Website Data with Safari<\/a><\/p>\n Firefox: Clear cookies to remove data websites have placed on your computer<\/a><\/p>\n Internet Explorer: Delete and manage cookies<\/a><\/p>\n Microsoft Edge: Deleting and managing cookies<\/a><\/p>\n If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow it or not.<\/p>\n Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. For more information, see https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI<\/a> . If you want to learn more about data processing by Google, we recommend the company’s own data protection declaration at https:\/\/policies.google.com\/privacy?hl=de<\/a> .<\/p>\n We use Google Fonts on our website. These are the \u201cGoogle Fonts\u201d from Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.<\/p>\n You do not need to register or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, typefaces\/fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you don’t have to worry about your Google account data being transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. How the data storage looks exactly, we will look at in detail.<\/p>\n Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google<\/a> makes available to its users free of charge.<\/p>\n Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses.<\/p>\n With Google Fonts we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage especially for use on mobile devices. When you visit our site, the small file size ensures fast loading times. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can partially distort texts or entire websites. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So we use Google Fonts so that we can present our entire online service as beautifully and uniformly as possible.<\/p>\n When you visit our website, the fonts are reloaded via a Google server. This external call transmits data to the Google servers. In this way, Google also recognizes that you or your IP address is visiting our website. The Google Fonts API was designed to reduce the use, storage and collection of end-user data to what is necessary for proper font delivery. Incidentally, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software sector.<\/p>\n Google Fonts securely stores CSS and font requests on Google and is therefore protected. The collected usage figures allow Google to determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the Google Fonts BigQuery database. Entrepreneurs and developers use the Google web service BigQuery to examine and move large amounts of data.<\/p>\n It should be noted, however, that with each Google Font request, information such as language settings, IP address, browser version, browser screen resolution and browser name are automatically transmitted to the Google servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.<\/p>\n Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This enables us to use the fonts using a Google style sheet. A style sheet is a template that you can use to change the design or font of a website, for example, quickly and easily.<\/p>\n The font files are stored by Google for one year. Google is thus pursuing the goal of fundamentally improving the loading time of websites. When millions of websites refer to the same fonts, they are cached after the first visit and immediately reappear on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.<\/p>\n The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. In order to be able to delete this data prematurely, you must contact Google Support at https:\/\/support.google.com\/?hl=de&tid=211138484<\/a> . In this case, you only prevent data storage if you do not visit our site.<\/p>\n Unlike other web fonts, Google allows us unlimited access to all fonts. So we have unlimited access to a sea of fonts and thus get the best out of our website. You can find more about Google Fonts and other questions at https:\/\/developers.google.com\/fonts\/faq?tid=211138484<\/a> . Although Google addresses data protection issues there, it does not contain really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google.<\/p>\n You can also read about what data Google collects and what this data is used for at https:\/\/www.google.com\/intl\/de\/policies\/privacy\/<\/a> .<\/p>\n We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. In the following we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.<\/p>\n Google Analytics is a tracking tool used to analyze traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.<\/p>\n Google processes the data and we receive reports on your user behavior. These reports may include the following:<\/p>\n Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.<\/p>\n The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who care.<\/p>\n Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.<\/p>\n Identifiers such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are any type of action you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not pass on Google Analytics data unless we as the website operator approve it. Exceptions may be made where required by law.<\/p>\n The following cookies are used by Google Analytics:<\/p>\n Name:<\/strong> _ga Name:<\/strong> _gid Name:<\/strong> _gat_gtag_UA_ Name:<\/strong> AMP_TOKEN Name:<\/strong> __utma Name:<\/strong> __utmt Name:<\/strong> __utmb Name:<\/strong> __utmc Name:<\/strong> __utmz Name:<\/strong> __utmv Note:<\/strong> This list cannot claim to be complete, since Google is constantly changing the choice of its cookies.<\/p>\n Here we show you an overview of the most important data that is collected with Google Analytics:<\/p>\n Heatmaps:<\/strong> Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. This is how we get information about where you are on our site.<\/p>\n Session duration:<\/strong> Google defines the session duration as the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.<\/p>\n Bounce<\/strong> rate: A bounce is when you only view one page on our website and then leave our website again.<\/p>\n Account creation :<\/strong> If you create an account or place an order on our website, Google Analytics collects this data.<\/p>\n IP address:<\/strong> The IP address is only shown in abbreviated form so that no clear assignment is possible.<\/p>\n Location:<\/strong> The country and your approximate location can be determined via the IP address. This process is also referred to as IP location determination.<\/p>\n Technical information:<\/strong> The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.<\/p>\n Source of origin:<\/strong> Google Analytics or we are of course also interested in which website or which advertisement you came to our site from.<\/p>\n Other data are contact details, any ratings, playing media (e.g. if you play a video on our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.<\/p>\n Google has distributed their servers all over the world. Most of the servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https:\/\/www.google.com\/about\/datacenters\/inside\/locations\/?hl=de<\/a><\/p>\n Your data is distributed across different physical media. This has the advantage that the data can be called up more quickly and is better protected against manipulation. Every Google data center has emergency programs for your data. For example, if Google’s hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.<\/p>\n A standard storage period for your user data of 26 months is set for Google Analytics. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options available for this:<\/p>\n When the specified period has expired, the data will be deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.<\/p>\n Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can prevent Google Analytics from using your data by using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download and install the browser add-on from https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a> . Please note that this add-on only disables data collection by Google Analytics.<\/p>\n If you generally want to deactivate, delete or manage cookies (regardless of Google Analytics), there are separate instructions for each browser:<\/p>\n Chrome: Delete, enable and manage cookies in Chrome<\/a><\/p>\n Safari: Managing Cookies and Website Data with Safari<\/a><\/p>\n Firefox: Clear cookies to remove data websites have placed on your computer<\/a><\/p>\n Internet Explorer: Delete and manage cookies<\/a><\/p>\n Microsoft Edge: Deleting and managing cookies<\/a><\/p>\n Google Analytics is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. For more information, see https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&tid=211138484<\/a> . We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http:\/\/www.google.com\/analytics\/terms\/de.html<\/a> and https:\/\/support.google.com\/analytics\/answer\/6004245 ?hl=de<\/a> .<\/p>\n We have implemented Google Analytics IP address anonymization on this website. This function was developed by Google so that this website can comply with applicable data protection regulations and recommendations from local data protection authorities if they prohibit the storage of the full IP address. The IP is anonymized or masked as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.<\/p>\n You can find more information on IP anonymization at https:\/\/support.google.com\/analytics\/answer\/2763052?hl=de<\/a> .<\/p>\n We use the Facebook pixel from Facebook on our website. We have implemented code for this on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that Facebook can use to track your user actions if you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data in your Facebook account. Then Facebook deletes this data again. The data collected is anonymous and cannot be viewed by us and can only be used in the context of placing advertisements. If you are a Facebook user yourself and are logged in, your visit to our website will automatically be assigned to your Facebook user account.<\/p>\n We only want to show our services and products to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. In this way, Facebook users (if they have allowed personalized advertising) will see appropriate advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.<\/p>\n In the following we show you the cookies that were set by integrating Facebook pixels on a test page. Please note that these are just example cookies. Depending on the interaction on our website, different cookies are set.<\/p>\n Name:<\/strong> _fbp Name:<\/strong> fr Name:<\/strong> comment_author_50ae8267e2bdf1253ec1a5769f48e062211138484-3 Name:<\/strong> comment_author_url_50ae8267e2bdf1253ec1a5769f48e062 Name:<\/strong> comment_author_email_50ae8267e2bdf1253ec1a5769f48e062 Note:<\/strong> The cookies mentioned above relate to individual user behavior. Changes on Facebook can never be ruled out, especially when using cookies.<\/p>\n If you are logged in to Facebook, you can change your settings for advertisements yourself at https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen<\/a> . If you are not a Facebook user, you can generally manage your usage-based online advertising at http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/<\/a> . There you have the option of deactivating or activating providers.<\/p>\n If you want to learn more about Facebook’s privacy policy, we recommend the company’s own privacy policy at https:\/\/www.facebook.com\/policy.php<\/a> .<\/p>\n For our website we use the Google Tag Manager from Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. This tag manager is one of many helpful marketing products from Google. Using the Google Tag Manager, we can centrally install and manage code sections from various tracking tools that we use on our website.<\/p>\n In this privacy policy, we want to explain to you in more detail what the Google Tag Manager does, why we use it and how data is processed.<\/p>\n The Google Tag Manager is an organizational tool that we can use to integrate and manage website tags centrally and via a user interface. Tags are small code sections that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are used in the source code of our site. The tags often come from internal Google products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags take on different tasks. They can collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites.<\/p>\n As the saying goes: organization is half the battle! And of course that also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools show us what interests you most, where we can improve our services and to which people we should still show our offers. And for this tracking to work, we have to embed the appropriate JavaScript codes into our website. In principle, we could integrate each code section of the individual tracking tools separately into our source code. However, this requires a relatively large amount of time and it is easy to lose track. That’s why we use the Google Tag Manager. We can easily build in the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and you do not need any programming knowledge. This is how we manage to keep order in our daily jungle.<\/p>\n The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere “manager” of the implemented tags. The data is recorded by the individual tags of the different web analysis tools. The data is passed through to the individual tracking tools in the Google Tag Manager and not saved.<\/p>\n However, it looks completely different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is usually collected, stored and processed with the help of cookies. To do this, please read our data protection texts on the individual analysis and tracking tools that we use on our website.<\/p>\n In the Tag Manager account settings, we have allowed Google to receive anonymous data from us. However, this only relates to the use and utilization of our tag manager and not to your data, which is stored via the code sections. We enable Google and others to receive selected data in an anonymous form. We therefore agree to the anonymous transfer of our website data. Despite extensive research, we were not able to find out exactly which summarized and anonymous data is forwarded. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. In benchmarking, your own results are compared with those of your competitors. Processes can be optimized on the basis of the information collected.<\/p>\n When Google saves data, this data is saved on Google’s own servers. The servers are spread all over the world. Most are in America. You can read exactly where the Google servers are located at https:\/\/www.google.com\/about\/datacenters\/inside\/locations\/?hl=de<\/a> .<\/p>\n How long the individual tracking tools store your data can be found in our individual data protection texts for the individual tools.<\/p>\n The Google Tag Manager itself does not set any cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.<\/p>\n Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. For more information, see https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&tid=211138484<\/a> . If you want to learn more about the Google Tag Manager, we recommend the FAQs at https:\/\/www.google.com\/intl\/de\/tagmanager\/faq.html<\/a> .<\/p>\n If you subscribe to our newsletter, you submit the above personal data and give us the right to contact you by email. We use the data stored when registering for the newsletter exclusively for our newsletter and do not pass it on.<\/span><\/p>\n If you unsubscribe from the newsletter – you will find the link for this at the bottom of every newsletter – then we will delete all data that was saved with the registration for the newsletter.<\/span><\/p>\n We have embedded YouTube videos on our website. This allows us to present you with interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you call up a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Various data are transmitted (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.<\/p>\n In the following we would like to explain to you in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.<\/p>\n On YouTube, users can view, rate, comment on and upload videos free of charge. Over the past few years, YouTube has become one of the most important social media channels worldwide. In order for us to be able to display videos on our website, YouTube provides a code snippet that we have embedded on our site.<\/p>\n YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course interesting videos should not be missing. With the help of our embedded videos, we provide you with additional helpful content in addition to our texts and images. In addition, our website can be found more easily on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can really only show these advertisements to people who are interested in our offers.<\/p>\n As soon as you visit one of our pages that has a YouTube video installed, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can mostly use cookies to associate your interactions on our website with your profile. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Other data can be contact details, any ratings, sharing content via social media or adding it to your favorites on YouTube.<\/p>\n If you are not signed into a Google account or a Youtube account, Google stores data with a unique identifier associated with your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.<\/p>\n In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.<\/p>\n Name:<\/strong> YSC Name:<\/strong> PREF Name:<\/strong> GPS Name:<\/strong> VISITOR_INFO1_LIVE Other cookies that are set when you are logged in to your YouTube account:<\/p>\n Name:<\/strong> APISID Name:<\/strong> CONSENT Name:<\/strong> HSID Name:<\/strong> LOGIN_INFO Name:<\/strong> SAPISID Name:<\/strong> SID Name:<\/strong> SIDCCAutomatic data storage<\/h2>\n
\n
cookies<\/h2>\n
In the following we explain what cookies are and why they are used so that you can better understand the following data protection declaration.<\/p>\nWhat exactly are cookies?<\/h3>\n
Value:<\/strong> GA1.2.1326744211.152211138484-6
Purpose:<\/strong> Differentiation of website visitors
Expiry date:<\/strong> after 2 years<\/p>\n\n
What types of cookies are there?<\/h3>\n
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed if a user puts a product in the shopping cart, then continues surfing on other pages and only goes to the checkout later. These cookies do not delete the shopping cart, even if the user closes their browser window.<\/p>\n
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website in different browsers.<\/p>\n
These cookies ensure a better user experience. For example, entered locations, font sizes or form data are saved.<\/p>\n
These cookies are also called targeting cookies. They are used to provide the user with individually tailored advertising. This can be very useful, but also very annoying.<\/p>\nHow can I delete cookies?<\/h3>\n
What about my data protection?<\/h3>\n
storage of personal data<\/h2>\n
Rights under the General Data Protection Regulation<\/h2>\n
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Evaluation of visitor behavior<\/h2>\n
TLS encryption with https<\/h2>\n
Google Maps Privacy Policy<\/h2>\n
What is Google Maps?<\/h3>\n
Why do we use Google Maps on our website?<\/h3>\n
What data is stored by Google Maps?<\/h3>\n
Value:<\/strong> 188=h26c1Ktha7fCQTx8rXgLyATyITJ211138484-5
Purpose:<\/strong> NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google \u201cremembers\u201d your most frequently entered search queries or your previous interaction with ads. So you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiry date:<\/strong> after 6 months<\/p>\nHow long and where is the data stored?<\/h3>\n
How can I delete my data or prevent data storage?<\/h3>\n
Google Fonts Privacy Policy<\/h2>\n
What are Google Fonts?<\/h3>\n
Why do we use Google Fonts on our website?<\/h3>\n
Which data is stored by Google?<\/h3>\n
How long and where is the data stored?<\/h3>\n
How can I delete my data or prevent data storage?<\/h3>\n
Google Analytics Privacy Policy<\/h2>\n
What is Google Analytics?<\/h3>\n
\n
Why do we use Google Analytics on our website?<\/h3>\n
What data is stored by Google Analytics?<\/h3>\n
Value:<\/strong> 2.1326744211.152211138484-5
Purpose :<\/strong> By default, analytics.js uses the _ga cookie to save the user ID. Basically, it serves to differentiate between website visitors.
Expiry date:<\/strong> after 2 years<\/p>\n
Value:<\/strong> 2.1687193234.152211138484-1
Purpose:<\/strong> The cookie is also used to distinguish between website visitors
Expiry date:<\/strong> after 24 hours<\/p>\n
Purpose:<\/strong> Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_
Value:<\/strong> no information
Purpose:<\/strong> The cookie has a token that can be used to retrieve a user ID from the AMP Client ID service. Other possible values indicate an opt-out, a request, or an error.
Expiry date:<\/strong> after 30 seconds to a year<\/p>\n
Value:<\/strong> 1564498958.1564498958.1564498958.1
Purpose:<\/strong> This cookie can be used to track your behavior on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiry date:<\/strong> after 2 years<\/p>\n
value:<\/strong> 1
Purpose :<\/strong> Like _gat_gtag_UA_, the cookie is used
Value:<\/strong> 3.10.1564498958
Purpose:<\/strong> This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date:<\/strong> after 30 minutes<\/p>\n
Value:<\/strong> 167421564
Purpose:<\/strong> This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser.
Expiry date:<\/strong> After closing the browser<\/p>\n
Value:<\/strong> m|utmccn=(referral)|utmcmd=referral|utmcct=\/
Purpose:<\/strong> The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came from on our website. That could have been another page or an advertisement.
Expiry date:<\/strong> after 6 months<\/p>\n
Value:<\/strong> not specified
Purpose:<\/strong> The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiry date:<\/strong> after 2 years<\/p>\nHow long and where is the data stored?<\/h3>\n
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How can I delete my data or prevent data storage?<\/h3>\n
Google Analytics IP anonymization<\/h2>\n
Facebook pixel privacy policy<\/h2>\n
Value:<\/strong> fb.1.1568287647279.257405483-6211138484-7
Purpose:<\/strong> This cookie is used by Facebook to display advertising products.
Expiry date:<\/strong> after 3 months<\/p>\n
Value:<\/strong> 0aPf312HOS5Pboo2r..Bdeiuf\u20261.0.Bdeiuf.
Purpose:<\/strong> This cookie is used to ensure that the Facebook pixel works properly.
Expiry date:<\/strong> after 3 months<\/p>\n
Value:<\/strong> Author’s name
Purpose:<\/strong> This cookie stores the text and the name of a user who leaves a comment, for example.
Expiry date:<\/strong> after 12 months<\/p>\n
Value:<\/strong> https%3A%2F%2Fwww.testseite\u2026%2F (author’s URL)
Purpose:<\/strong> This cookie stores the URL of the website that the user enters in a text field on our website.
Expiry date:<\/strong> after 12 months<\/p>\n
Value:<\/strong> Author’s email address
Purpose:<\/strong> This cookie saves the e-mail address of the user if he has announced it on the website.
Expiry date:<\/strong> after 12 months<\/p>\nGoogle Tag Manager Privacy Policy<\/h2>\n
What is Google Tag Manager?<\/h3>\n
Why do we use Google Tag Manager for our website?<\/h3>\n
What data is stored by Google Tag Manager?<\/h3>\n
How long and where is the data stored?<\/h3>\n
How can I delete my data or prevent data storage?<\/h3>\n
Newsletter Privacy Policy<\/h2>\n
YouTube Privacy Policy<\/h2>\n
What is YouTube?<\/h3>\n
Why do we use YouTube videos on our website?<\/h3>\n
Which data is stored by YouTube?<\/h3>\n
Value:<\/strong> b9-CV6ojI5Y211138484-1
Purpose:<\/strong> This cookie registers a unique ID to save statistics of the video viewed.
Expiry date:<\/strong> after the end of the session<\/p>\n
Value:<\/strong> f1=50000000
Purpose:<\/strong> This cookie also registers your unique ID. Google receives statistics from PREF on how you use YouTube videos on our website.
Expiry date:<\/strong> after 8 months<\/p>\n
value:<\/strong> 1
Purpose:<\/strong> This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date:<\/strong> after 30 minutes<\/p>\n
Value:<\/strong> 95Chz8bagyU
Purpose:<\/strong> This cookie tries to estimate the bandwidth of the user on our websites (with built-in YouTube video).
Expiry date:<\/strong> after 8 months<\/p>\n
Value:<\/strong> zILlvClZSkqGsSwI\/AU1aZI6HY7211138484-
Purpose:<\/strong> This cookie is used to create a profile of your interests. The data is used for personalized advertisements.
Expiry date:<\/strong> after 2 years<\/p>\n
Value:<\/strong> YES+AT.de+20150628-20-0
Purpose:<\/strong> The cookie stores the status of a user’s consent to the use of various Google services. CONSENT is also used for security, to check users and protect user data from unauthorized attacks.
Expiry date:<\/strong> after 19 years<\/p>\n
Value:<\/strong> AcRwpgUik9Dveht0I
Purpose:<\/strong> This cookie is used to create a profile of your interests. This data helps to display personalized advertising.
Expiry date:<\/strong> after 2 years<\/p>\n
Value:<\/strong> AFmmF2swRQIhALLl6aL\u2026
Purpose:<\/strong> This cookie stores information about your login data.
Expiry date:<\/strong> after 2 years<\/p>\n
Value:<\/strong> 7oaPxoG-pZsJuuF5\/AnUdDUIsJ9iJz2vdM
Purpose:<\/strong> This cookie works by uniquely identifying your browser and device. It is used to create a profile of your interests.
Expiry date:<\/strong> after 2 years<\/p>\n
Value:<\/strong> oQfNKjAsI211138484-
Purpose:<\/strong> This cookie stores your Google account ID and your last login time in digitally signed and encrypted form.
Expiry date:<\/strong> after 2 years<\/p>\n